Benepure 青益纯医药
Media and Communications
Professional \ Focused \ Dedicated

Your location:Home > Information and Dynamic

Demand for natural ingredients in beauty products boosts sales

19 MAR 2018
Four out of 10 of the top selling facial scrub brands use clay, sugar, salt or fruits as alternatives to microbeads.
New Government legislation introduced at the start of this year banning the manufacturing of products containing plastic microbeads found in facial scrubs, as well as general consumer interest in products that promote wellness and health, whilst being environmentally friendly, has lead to a plethora of new natural ingredients being introduced in the facial scrub market over the last year. The latest market data from IRI, the provider of big data and predictive analytics for FMCG manufacturers and retailers, illustrates that new product development (NPD) in facial scrubs has added +£1.4 million in sales in the last year (Source: IRI Infoscan 52 weeks to 27 Jan 2018).
SALT HAS CONTRIBUTED 37% TO THE VALUE GROWTH OF FACIAL SCRUBS.
Microbeads are very small pieces of plastic used in facial scrubs and other skincare products. Concern with the thousands of tonnes of plastic microbeads washing into the sea every year and harming marine life led to a Government ban and consumer concern about buying these products. Skincare brands took products off the shelves and have rapidly innovated so that they could offer their customers the same benefits of daily exfoliation – principally a glowing complexion – but with natural ingredients that biodegrade and pose no harm to marine life.
As a result, NPD using natural ingredients made a huge contribution to sales in this category during the last year. Clay has contributed a massive 339% to the value growth of facial scrubs, with sugar and salt contributing 39% and 37% respectively. The health benefits of clay are widely accepted – it draws out impurities from the skin, offers circulation boosting properties and assists with skin break-outs – but its use in the facial scrub market is new; historically it has been used in facial masks. Salt is an ingredient most commonly associated with cooking but its high mineral content, particularly in sea salt, can help reduce inflammation and breathe new life into skin. Sugar is a natural source of glycolic acid that penetrates the skin and encourages cell turnover, retaining moisture and keeping skin hydrated. Facial scrubs containing sugar have grown by £74k in just one year. There are some other natural alternatives that we may start to see more of as brands get creative; oats, walnut shells, jojoba beads and coffee grounds.
Since 2017, the facial scrub market overall has gained +2% in value sales to £11.7 million.

Kaajal Bhatti, Senior Insight Manager at IRI commented: “The landscape of brands operating in this popular skincare segment is changing. New product innovation has clearly hit the mark and proved a huge winner with customers – with sales of new products adding £1.4m to the category in the last year. Sales of the biggest brands in 2017 declined whereas new entrants, offering natural and environmentally friendly ingredients and packaging, demonstrated positive sales growth. Established brands will have to be more nimble to adapt to changing consumer trends and broader environmental concerns. It will be interesting to see how the marketing strategies of both segments play out and what natural product will be next for our skincare exfoliation regime.”

Sichuan Benepure Pharmaceutical Co., Ltd. is committed to human health.

Welcome to contact with us.

Hotline: 028-8679 9990; 028-86799914; 028-8679 8880.

Email: sales@benepure.com



Previous: Quercetin Offers Numerous Health Benefits

Next: Switch to stevia for a sweet, healthy life style



WHAT WE DO HOW WE DO WHO WE ARE CONTACT US

FOLLOW US

Facebook
Twitter
Linkedln
Skype
TencentQQ
SinaWeibo
Wechat
Botanical Extracts API Intermediates Food & Nutrition Flavors & Pigments Amino acid & Derivatives Oem & Souring Why Choose Us Innovation & Technology Quality and Service Industry Chain About Us R&D Center Production Contact Us Join Us
Tel:+86 28 8679 9990   +86 28 8679 8880
Fax:+86 28 8679 9924
Email: info@benepure.com
Address:99# Jirui 3rd Road, High-tech District,Chengdu, Sichuan Prov., China 610095
   
Privacy protection 
Copyright ©2010-2016 BENEPURE Corporation, All Rights Reserved